Olivia Rodrigo is the cool woman of Hollywood. Regardless that she’s acknowledged for her emotional lyrics, her simple magnificence seems to be like have develop to be merely as well-liked. Earlier being an infinite pop star, Olivia usually is a magnificence icon in her private applicable. Followers have fallen in love collectively collectively collectively together with her signature low-maintenance make-up look. And easily at current, she took to Instagram to announce she’s the model new worldwide ambassador of Lancôme.
Earlier than turning right into a member of forces with Lancôme, Olivia was the face of cult-favorite mannequin Glossier. Glossier’s dewy, skin-first methodology was virtually a super match for Olivia’s aesthetic—and he or she would go on to sport a full face of the mannequin’s merchandise on the 2022 Grammys and launch her private limited-edition merchandise (which had been in actuality packaged in her signature purple shade). Olivia’s collab with Glossier was an infinite success, and Livies had been earlier excited to profit from the identical merchandise as her. Nonetheless now, Olivia is taking over an additional refined vibe with Lancôme.
Lancôme has on a regular basis been synonymous with high-end magnificence. To most stans, Lancôme’s vibe could look like a sharp distinction to Olivia’s. Nonetheless actually, Lancôme already rebranded their Instagram to match Olivia’s signature shade of purple. Together with spelling out “Olivia” with their story highlights (such a cute contact), the mannequin even modified its profile picture to combine Olivia’s butterfly model with their iconic rose motif.
It seems to be similar to the French magnificence mannequin ought to faucet into Olivia’s Gen Z fanbase. And as a whole lot as we beloved Olivia x Glossier, this collaboration looks like the suitable evolution for Olivia’s occupation. Regardless that no particular person is conscious about for constructive what the duo has in retailer for us, we couldn’t be extra excited for this new interval of Lancôme. With Olivia’s it woman energy and Lancôme’s normal French glamour, the duo is explicit to make waves all by means of the magnificence world.
